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2020 Branding (2018)




A brand that is totally inspired by the the beautiful environments mountain biking surrounds itself with. 2020 commissioned me to develop a new identity for a brand that is totally inspired by the the beautiful environments mountain biking takes us to.

The products  are designed  to be the most eco-friendly and hard wearing possible. By investing in any 2020 product you are investing in a positive impact on mother nature.

Two versions of the identity were created to allow for diversity between all their products, with the main square logo being  used for the majority of the branding, alongside the longer identity when necessary.